DEWY

March 2021 — Sept 2021

A medical eye care device company that uses

patent-pending technology to vaporize eye solutions.

OBJECTIVES & GOALS

Dewy is committed to help all people enjoy the little things in life with ease and accessibility with their new patent-pending eye care device. In preparation to launch their first crowdfunding campaign, the company's goal was to identify customers who has interest in their device and encourage those customers to sign up for their newsletter. My role as a product designer was to help identify who those customers are and take those insights to design Dewy's brand and voice of their product.

TASKS

Brand Development, Product Photography, Customer & Product Discoveries, Mind Map, Wireframes, Mobile UI Design.

RESEARCH METHODOLOGY GOALS

Learn about the demographics and how people use eye drops

Recognize the challenges faced while implementing the eye drops

Understand their initial thoughts on trying eye medications in the form of vapor

Analyze their likelihood to use these products

RESEARCH METHODOLOGY INSIGHTS

Consumers’ perceptions and experiences of eye drops
Factors that play a role in consumers’ buying decision process
Consumers’ attitudes and interests in Dewy

Respondents

Parents

Non-Parents

Gender

Average Age

Average Income

144

47% Male / 53% Female

32.6

15K - 50K

We used Prolific, a survey participant provider, to send out our survey to participants in the U.S. over the age of 18 who have used eye drops themselves or administered them to others. The survey consisted of 32 questions that generated qualitative and quantitative data to better understand our target market.

Based from the survey response, there was a higher percentage of female participants and the average age amongst both genders was around average 32.6 years old. In addition, our demographics included their average income, race and marital status.

PARTICIPANTS CHALLENGES WHILE USING EYEDROPS (PARENTS)

"It was rather difficult because she didn't like the eye drops and kept squinting and closing her eyes.”

"It depends on the child; some of my kids have been very squeamish/flinchy and some have just held still and let me

drop it in.”

“I try to explain the process before it happens and try to aim for the corner of the eye, but inevitably they get nervous and move their head or something and it can be difficult.”

“Awful. Involved holding them still and trying to keep an eye open and aim the drop into their eye.”

“She had an infection and I had to hold her down to

administer it.”

PARTICIPANTS THOUGHTS ON DEWY'S PRODUCT (ALL PARTICIPANTS)

"Maybe. I don't know enough about it."

"Yes, because that seems interesting, never heard that before."

“I think the vapor would be hard to aim properly at the eyes and for it to be effective if the vapor goes all over my face or hair. I also dislike aerosol or sprays that seem wasteful and may contain pollutants as propellants.”

“I have no problem putting drops in my eyes so I personally would not have a high interest in such a product.”

“I have eye problems and would be afraid to use that form!”

In our findings, the likelihood of participants wanting to try Dewy’s product rose among parents. And their experiences administering eye drops was to be either somewhat or extremely difficult, which led them in high interest of Dewy’s product. On the other hand for those who did not have a child sighted personal reasons for their interest in Dewy’s product.

Customer Delivery

Convey the why, not just what

We want the customer to be inspired and feel aligned with our mission and vision.

Brand Voice

Easygoing, playful, calming and soothing.

Trust

We want our customers to trust our product.

Product Benefits

Enjoyable

Our product vaporizes eye solutions to make relief easy, enjoyable and effective.

Refillable

Our refillable pods are eco-friendly and recyclable. Caring for ourselves means caring for the planet.

Portable

Our light and ergonomic design means you'll never have to endure through dry eyes again. Just point, aim and mist.

AIDA Funnel

Awareness

Interest

Desire

Action

Consumer knows about Dewy

Consumer potentially wants to learn more about the product or brand

Consumer feels an attachment to the

brand, company or product

Consumer makes an action to

purchase product

Mind Map

Using the insights from our research, our team brainstormed some words that came into mind when we thought of Dewy and how we wanted the brand to be represented. Then, we selected five adjectives that best represented our product and vision for Dewy.

Brand Imagery

Modern

Dream-like

Soft

Relief

Clean

Gentle

Care

High Quality

Gender Neutral

Soothing

Revolutionary

Trustworthy

Euphoric
Fantastical
Refreshing
Tells A Story
Sublime

STYLE GUIDE

Work Sans and Lato are both unique and interesting sans-serif font that includes 10 weight styles from thin to ultra bold. They are both great to display in print and digital. The font itself is very simple, professional, and clean, yet preserving its unique curves.

The color palette was designed to best align with our brand imagery and voice – clean, gentle, soothing and refreshing. We kept our primary and secondary colors to shades of blue, green and blush pink as those colors associates with trust, playfulness, and growth.

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Lato

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Work Sans

COLORS

PRIMARY

C 19
M 5
Y 9
K 0

Hex: #bbdce2

R 204
G 222
B 224

C 85
M 50
Y 67
K 48