NIELSENIQ
Apr 2022 — Oct 2022
NielsenIQ is known for its global measurement and data analytics for retail and consumer intelligence. It covers 90% worlds population in markets.
OBJECTIVES & GOALS
The NielsenIQ product leadership is exploring adding enhancements to the studio homepage in the form of additional information or new functionality to continuously improve the experience. My goal in this project was to revamp studio homepage to comply with Nielsen's marketing goals, presenting a clear and allied brand message for better target audience and brand quotient. This included designing an interactive tool to better describe our product and services to external clients and further enhancing existing functionality for internal clients
and admins.
TASKS
User Research, Low & High Fidelity Prototyping, Usability Testing
Users have no way of identifying what each solution card serves until being clicked to see its solution benefits.
As a studio user, I want to see additional information and benefits to help me decide on a solution that best fits with my project creation.
As a admin user, I want to be able to manage and arrange solution cards on surface without advancing to a separate window.
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HIGH FIDELITY PROTOTYPE
Using a grid based layout, NielsenIQ's studio project homepage was redesigned into two views: a view for users who are unfamiliar or new to the studio homepage and a view for existing users, such as NielsenIQ clients and admins.
The larger card view was designed to help new users better select a solution for their project by providing information about solution benefits on each card. This was also designed to help reduce the number of clicks users had to take previously in order to read about each solution benefits.
The smaller card view was designed for NielsenIQ's clients and admins who are familiar with the product and quickly choose a solution at-a-glance.
For admins, the main goal was to improve solution management site. In the new studio homepage design, admins are able to edit solution benefits and select available locales on surface without having to be directed to another page.
On the top right, admins also have the ability to arrange and reorder solution cards in which they'd like to prioritize.
As a result, the team and NielsenIQ marketing team loved how I successfully addressed and resolved many of the existing pain points, especially the homepage being aligned to NielsenIQ's branding. The two options were tested using maze, an external research platform, and was sent to our internal clients. Overall, the results ended with many liking the smaller card view due to most of our respondents being internal users who wanted easy and convenient access.